How LOs Can Use Short-Form Video Content To Connect With Gen Z

The accessibility of information, the encouragement of multitasking culture and a desire for instant gratification are all huge societal changes that have massively impacted Gen Z individuals. How can we as an industry and as real estate finance experts adapt to reach and maintain the attention of next-generation prospective homebuyers? Social media is going to […]

Entering the real estate finance world in the summer of 2022 as a 23-year-old, I immediately felt like a fish out of water. Attending industry-related conferences and visiting clients, I was typically the only person in the room under the age of 30. Our industry is full of professionals with decades of experience, but with […]