FOA’s Sieffert On Building A United Company Culture, Going On ‘offense’ In 2024
Bringing awareness to potential opportunities in the reverse mortgage space can be a challenge, but Kristen Sieffert, president of Finance of America Companies (FOA), says it’s a task she’s more than willing to take on.
After being promoted to the role of president following the FOA acquisition of former industry-leading lender American Advisors Group (AAG), Sieffert sat down with HousingWire President Diego Sanchez for a “Ten Minute Talk” to go deeper into her new role.
She also discussed the challenges of appealing to the broader mortgage business about the potential opportunities on the reverse side, offering perspective ahead of her speaking engagement at HousingWire’s “The Gathering” event in April.
New role as president
When asked about her new role as FOA president in light of broader industry challenges, Sieffert is frank about her business assessment of 2023.
“2023 was a rough year; I’m happy that it’s in the rearview mirror,” she said. “I think that sentiment is probably echoed by a lot of people. I think what I’m most excited about is the opportunity that we have with so many different, talented people that have come together now focused on one singular mission.”
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